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“Think consumer” 5 top tips for B2B automotive PR & Marketing in 2023
It should come as no surprise that when researching the habits of the automotive aftermarket, particularly garages, we found that they were indeed searching as consumers. From technical information in its most advanced form, to the purest “how to” videos, technicians are searching with their smartphones on the sites we all utilise as consumers, notably Facebook, Google and YouTube. The reasons for this are plentiful. While we would look at the main reasonbeing trust in the content they view on such platforms, it is the accessibility and familiarity of the platforms that makes for its frequent use. We are all consumers, and what’s good enough as a communication tool in our personal lives is good enough in our professional careers too. So, here are our five top tips for B2B automotive PR & marketing in 2023.
- It’s all in the data
- Time to get social
- Video content
- Bring your team along with you.
- Effective storytelling.
Want to know more? Contact Impression by emailing Cheryl Dean at Cheryl@impressionuk.co.uk . You can also subscribe to our newsletter which lands in your inbox each month featuring top tips for PR and digital marketing in the automotive industry.
