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All you need to know about B2B influencer marketing 🤝

Today’s consumers and decision makers are more demanding, savvy and astute than ever before. According to a study from eMarketer, “influencer marketing is projected to grow 23.4% and 15.9% YoY in 2023 and 2024.” This means more and more brands will be investing significantly in influencer marketing this year.

It’s been reported that 70% of B2B brands changed their marketing strategy after the pandemic to focus on influencer marketing. As the world closed down and events were cancelled, brands looked to their online channels to reach their audience.

Don’t get left behind, we’ve put together everything you need to know about B2B influencer marketing

👉 Tell your story. Influencers are storytellers with the power to influencer behaviours. Through B2B influencer marketing, brands can achieve goals across the whole customer journey, from increasing brand awareness and product demos to boosting sales.

👉 Trust. B2B decision makers are often driven by trusted voices in the industry. Using influencers to promote your brand or products offers more credible, authentic and relatable content to a targeted audience.

👉 The right fit. When it comes to deciding on your influencer marketing strategy, you need to find the right influencers for you and your business. It’s not just about follower numbers; it’s about engagement with the right audience.

👉 Be a detective. Find out everything you can about the influencer: who they are, what they like, what their content is and who their audience is. Then decide if they create the experience / aesthetic that aligns with your goals.

👉 Return on investment is key. Tracking performance and outcome is essential to proving ROI, especially as budgets continue to tighten.

👉 Collaborate. Work with your influencers to create engaging content that gets your message across in the right way, to the right people.

Want to find out more about B2B influencer marketing? Drop us a line!