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5 digital marketing tips we’ve taken from 2022
Nailing your digital marketing strategy is vital for growing your business in 2023. There are currently 4.57 billion active internet users worldwide. Clearly, there’s a demand for digital communications. Therefore, to help we have compiled a list of tips from 2022 that we think should be continued to be pushed into 2023. Our top digital marketing tips are:
1- Optimise your website for mobile: Mobile is on the rise. In 2022, smart phones accounted for 53% of global web traffic. This means that your business – or more specifically, your website – needs to be prepared for this to surge even more.
2- Research your competitors: Knowing what you’re up against will help you differentiate your business online. This is important because being different means you’ll stand out online, which ultimately means your website and social pages will get more clicks than your rivals’.
3- Lengthen your blogs: The average word count of top-ranked content on Google is around 1400 words but only 18% of companies’ blog posts are over 750 words.To ensure your content doesn’t fall into that short and not-so-sweet category, you should aim for that 1,200-words. Your blog can be about anything related to your business. Whether you’re sharing industry tips or discussing your latest product
4- Get personal: Being personal with your customers means using conversational tones whenever possible. Users are more likely to respond to a human-like message than some faceless, corporate chat. Think about using a live chat featureor aninteractive quiz on your website or social page to make the user’s experience that much more personalised.
5- Use remarketing: Ever browsed online, then saw that product advertised on Facebook? This is no spooky coincidence – it’s remarketing. Using tags known as ‘cookies’, this digital marketing tactic enables you totrack your past website visitors wherever they go across the internet. You can set up your Google Ads account to ‘retarget’ your products on numerous other websites to entice the user. You can also use Facebook’s ‘Custom Audience’ feature to have your products retargeted on your past website visitors’ Facebook.
