General News
An introduction to influencer marketing
An influencer is someone who influencers another. In terms of marketing, it’s defined as “a person with the ability to influence potential buyers of a product or service by promoting or recommending the items on social media.”
Studies have shown 92% of consumers have more trust in recommendations from other people than brand content, even if they’re strangers. People are influenced by people. Word-of-mouth is one of the most trusted sources for recommendations.
Influencers are powerful. They are trusted individuals with a loyal following across digital platforms. They start conversations and make it easier for brands to target their audiences on a large scale.
We help clients connect and engage with their audience through influencer campaigns by creating authentic connections between brand and influencer using our relationships with key influencers, to drive brand awareness.
Keep your eyes peeled for more exciting news coming from our Influencer Academy soon!
