General News

Celebrating ten years of Impression

Impression Communications is celebrating its ten-year anniversary in September, with the launch of a new website showcasing an expanded service offering from a now eight-person strong team.

Since its foundation in 2012, the specialist agency has re-invested back into the core industry it serves, the automotive aftermarket, by sponsoring numerous trade conferences, and supporting its variety of clients with sector specific surveys, providing up-to-date insight into what messaging is most effective and the key issues facing businesses in the sector.

Going forward, Impression is delighted to announce the launch of an influencer academy, digital marketing training and a white paper on B2B aftermarket PR.

Impression has blazed a trail over the last decade, working closely with clients in the aftermarket, from suppliers, manufacturers, and motor factors to buying groups and the media, always considerate of creating innovative ways to communicate effective messaging.

The award-winning agency has supported its clients with embracing new trends and constantly developing its understanding of the best ways to communicate a company’s message in the digital age such as working with familiar and well-known industry names to deliver authentic, relatable content.

“It’s a pleasure to have been part of Impression’s ten-year history. We’ve sought to tell a client’s story creatively, embracing a whole host of marketing platforms to get their message heard in the most effective way,” says Hayley Evans, PR account director at Impression.

“We’re excited about the future direction with our new influencer academy and digital training videos for all in the aftermarket – every day is different at Impression and the whole team is delighted to be recording such a milestone – we’re looking forward to the next ten and all the exciting projects and work ahead of us.”

The now eight-strong team is the largest Impression has had in its ten-year history with each member bringing their own expertise to the company. Impression puts a lot of its success down to the insight gained from working closely with industry professionals, helping to hone the team’s understanding of the workings of the wider automotive sector.

The PR and social media agency has recently launched a new website, offering regular insights and tips to help companies reach their goals, plus a renewed service offering reflecting the new channels in the armoury to help deliver its clients’ communications in the most effective way.

Impression has been involved with many charity fundraisers over the past ten years, including for automotive charity BEN, donating to St. Mary’s Hospice, and supporting childrens’ hospice Ty Hafan. Over the last decade Impression has also got involved with Civic Cup racing sponsorship and supporting grass roots football.