General News
Putting pedal to the metal with your advertising budget
A way of brand exposure and connecting with a key market for products and services within the automotive aftermarket is through the exciting, high octane motorsport industry.
With so many forms of motorsport to choose from, there are opportunities up and down the UK, whether it’s on sealed-surface circuit environments or on the rugged forest rally stages, the UK motorsport industry offers captivating viewing for spectators, and an often-untapped resource for advertisers and brands looking to engage with the constantly expanding audience.
Motorsport offers brand exposure through more channels than you’d expect, with wider coverage being enabled through new streaming services plus the usual TV programming. Social reach continues to grow with each driver now working hard to improve their relationship and accessibility with the ever-growing fanbase.
The British Touring Car Championship had a total TV audience of nearly 16 million in 2021, with each race weekend now broadcast live on ITV4 and ITV1. As many as 384,000 spectators flocked to legendary venues such as Silverstone, Donington Park and Brands Hatch for the 2021 season, and on social media the championship reaches over three million people.
With new closed-road legislation, British Rally Championship and BTRDA rallies are being brought closer to communities than ever before. With this timed form of motorsport, spectators needn’t travel far to circuits with rallies taking place on closed public roads. Service areas based in town centres or large parks bring the buzz of a rally to large groups of people in one go.
Sponsorship of race and rally teams, drivers and events offer a huge range of exposure and PR opportunities for partners including branding, content generation, online and social incentives and giveaways, experiential activity and offer a unique opportunity to exhibit services and products in person with prospective customers.
If you’re spending thousands of pounds a year on various advertising programmes, why not consider backing some of the rising stars of UK motorsport? Whether it’s the next up and coming rally star, or a Lewis Hamilton of the future, they’re probably starting their careers on a circuit or rally not far from your doorstep.
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