General News
SEO Blogging is BACK!
SEO is dead, long live SEO!
If you’ve searched on Google recently, chances are, the first result you were met with was AI-generated. Ten years ago, this would’ve been pure sci-fi. Now, it’s hard for many of us to imagine our lives without it.
With the rise of AI-generated search results on leading engines like Google, as well as many making the primary switch to ChatGPT, SEO has taken on a brand-new meaning in 2026, helping reach niche, specialist searches and catering to specific audiences.
It’s easy (and understandable) to be sceptical about reinvesting in SEO, but the shift to AI hasn’t made it redundant at all. In fact, AI has given SEO a new purpose. A new lease of life in an everchanging digital marketing landscape.
Each result that AI presents for its user will be determined by pre-existing content, meaning that playing into the hands of AI, by whittling down the terms and questions that are searched for the most, will pay dividends.
2026 is the time to focus on blog content generated by humans, for humans. If you’re looking to drive conversions this year, revising your SEO strategy is the way to go.
